A brief is the summary of the discovery of everything needed to produce a unique, custom design for the client. This includes an initial meeting and any necessary follow up meetings to discuss the objectives for the design, any preliminary or competitive designs for reference, a brief history or background of the client’s company or endeavor, competitors, budget parameters, preferred colors and styles, timeline, and anything else the client deems important.

After the discovery with the client, we continue the process in step two with our own research into the client’s company or project, the competition’s designs and effectiveness, the viability of existing materials, a broad internet search and review. We then begin the creative process by brainstorming, vision mapping, association matching, etc.

At this point we begin making rough drawings of ideas. This is a type of free hand, brainstorming, image association, layout, color scheme, hierarchy development. We experiment with shapes, typography, images and color. It is also a process of elimination where we start to zero in on workable designs. We review and rework until we have 2 or 3 viable sketches.

Using our state-of-the-art software and design tools we begin the serious work of creating a final design. We choose the document size, margins and grid template, typefaces, images, and color palette. During this step we review our work with the client, make modifications, review and modify again and finally create the final design.

Once the final design is approved, we set up and prepare the document according to various printing specifications. We consider the type and size of the material it will be printed on, special requirements and specifications required by the professional printing company. We markup and layout the design document, prepare all of the linked files, instructions and information, then deliver it to the printer.

When the final product is delivered from the printer, we carefully examine each item. If all of the requirements have been met, we then prepare it for presentation to the client.

This is the final step of the print design process. We meet with the client to present the product. We describe its features and best use, and answer any final questions. Once the invoice has been paid, we we deliver the the finished item(s) to the client.